Listers launch Designer Range
Diversity is the key to success and changing with the market place is critical to ensuring company progression. Lister Trade Frames of Stoke on Trent have certainly taken heed of the changing trends by launching their new brand, Designer Range.
Delivering the very highest quality of glazing products, Listers have brought into their product portfolio, the very best in glazing solutions. Partnering with world renowned companies such as Internorm, Solarlux and PanoramAH! to name but a few, Listers developed a brand that was worthy of representing their innovative and in some cases, awe inspiring products.
Phil Warren, Sales Director for Listers said, “Designer Range is our new niche brand of high-end products aimed at Architects and new-builders. It provides exceptional products and is a truly outstanding brand.”
Designer Range offers a complete service from consultation, surveying to product specification all the way through to installation. And in order to fully highlight the wonders of Designer Range, Listers have built a purpose designed showroom at their base in Fenton.
“We’re very proud of the new Designer Range showroom and our aim is to make it a home from home for Architects”, commented Mark. “We’re encouraging Architects to bring their clients to our facilities and use our showroom and the Designer Range consultation rooms as if they were their own.”
Designer Range was officially launched over two nights in May to local Architects, business owners and dignitaries. Cutting the ribbon were two local football legends from the 1972 League Cup winning Stoke City team, Jimmy Greenhoff and Terry Conroy. It was a fantastic couple of nights and the Designer Range was met with enthusiasm and general excitement.
On further inspection of the showroom, what is immediately apparent is the diversity of the products themselves. From PassivHaus accredited products to massive minimal framed sliding doors, Designer Range has a plethora of imaginative and well-engineered glazing solutions for the more discerning client. And Designer Range is not limited just to glazing, it also provides some innovative interior design products to complement their glazing solutions.
“Designer Range is all about quality, service and choice. We want people to know that when they’re sitting watching Grand Designs on TV, they can have the same panoramic sliding doors, or the same windows, or the same glass extensions and all of them are available from Listers right here in Stoke!” said Phil.
Listers have once again shown that standing still is never an option and that diversity is key to success. Phil says that “It’s early days, but we’re confident that Designer Range will mark a new successful step era for Listers and we’re looking forward to watching it grow over the coming years.”