Looking Into the Future with Internorm

It’s true to say that some businesses are having a tough time at the moment. The economic crisis is taking its toll as we see companies falter and on occasions close the doors permanently. An all too common reaction is the failure to invest in new products as companies are reluctant to expose their fragile cash flow to new product lines and markets.

This cannot be said about Lister Trade Frames of Stoke on Trent who have this month welcomed to their portfolio, the Internorm range of windows and doors.

Internorm has a history spanning an incredible 81 years and has established themselves as the key players in the UPVC, UPVC/Aluminium and Timber/Aluminium composite window and door systems arena. Originating in Austria, Internorm looks for forward thinking companies with which to partner in the UK and become a specialist dealer with.

“We have a reputation that we were obviously eager to maintain so we couldn’t simply partner with the first company that showed interest,” remarked Andreas Simmer, Internorm’s UK Managing Director, “we had to be secure in the knowledge that the company we worked with could do justice to the Internorm brand.”

With this in mind, Internorm was delighted to welcome Listers to the fold. And Listers were just as excited to be part of their network. “Being able to offer the Internorm range as part of our portfolio is a huge boost to our business and to our ability to service a much wider market,” said Phil Warren, Listers Sales Director. “The Internorm product is a high-end range of windows and doors that provide top levels of thermal efficiency and sound proofing thanks to options such as triple glazing and Aluminium cladding. Offering Internorm has given us the opportunity to supply to a completely new customer base.”

It’s clear that Listers like Internorm are intent on growing their businesses despite the recession and they are investing in new product ranges and partnerships to make this happen.

“We are happy to welcome Lister Trade Frames to join our Partner Network and become a specialist dealer for Internorm UK. Lister Trade Frames have been in the industry for 36 years and are well known amongst architects, specifiers and customers. They have great potential and we trust they will grow with Internorm’s ongoing success,” said Andreas.

“We can’t afford to stand still and simply exist,” said Phil. “If you do that, you start to go backwards and lose business. We’re looking into the future with Internorm, and an even more successful business.”