Elitis Energy Pays Off!
Lister Trade Frames, ‘Elitis’ Brand, has shown tremendous growth over the last year. And it seems that their focus on the new window energy ratings has a lot to do with their success.
Last summer Listers upgraded all their glazed frames to a ‘C’ Energy Rating as standard without passing on the added costs to their customers. This may have seemed a gamble at the time but Listers firmly believed that they had two good reasons for doing so: Firstly, that in two years time, ‘C’ Energy Rated Windows would be the standard offering across the whole industry, and they wanted to do it before everyone else. And secondly, that they and their customers would see an uplift in sales by offering a product that the public were crying out for.
Some twelve months on and these two predictions seem to be coming true. The amount of interest in, and registrations for, BFRC energy rated products, has grown enormously. The BFRC recently announced the issue of its 300th certificate with many more companies going through the process. And Listers have just reported their 8th consecutive month of record sales, showing an average increase of 15% compared to the previous year.
Mark Warren, Listers’ MD, has been a strong proponent of the BFRC scheme since its launch. “We have every confidence in this new market and we have led the field in bringing energy rated casement windows to the widest audience we could reach. Our customers have benefited from this product enhancement and are now offering exactly what the public are looking for; environmental products which save energy and save them money on their fuel bills.”
Listers also offer ‘B’ and ‘A’ energy rated products and their new “Double Glazed” ‘A’ rated windows are providing even more interest as people search for the best energy efficient product at the most cost effective price.
“It’s been a lot of hard work, not just getting this product right for our customers” says Mark “but also in producing all the right branding, under the ‘Elitis’ name and all the marketing support to help our customers sell the products. Now, looking back on these record sales figures and seeing even more positive signs ahead, we know that it has all been worthwhile.”
Lister Trade Frames are well known for putting a lot of energy into their business, and it seems that these BFRC energy products are now paying them back for their efforts.