Double Dozen at Listers Trade Day
Lister Trade Frames of Stoke on Trent have just held a Trade Open Day where they launched more than two dozen new products and services for their customers.
The event was held at Listers premises on Friday 29th July and in the first hour over 50 tradesmen had arrived at their Showrooms and Building Plastics Trade Counter. More than 250 installers were expected to have visited by the end of the day.
Over the last few months Listers have been working hard investigating and sourcing new products and suppliers to give their customers some extra sales opportunities. They have also been developing their own in-house IT and customer support software to provide new services to make ordering and selling Listers products easier too.
Mark Warren, Listers Managing Director, says that this approach is vital for Trade suppliers to succeed in a difficult and competitive market; “We never take our customers for granted and we are always actively trying to improve what we offer. This trade open day has been quite exceptional in the number of new products that we have launched and in the response we have received from our customers.”
The new ranges covered a wide spectrum of applications including door and windows systems, security and fire protection, building, roofing, conservatories and other home improvement products. All these were backed up with live demonstrations, samples, sales and marketing materials and there were two new websites for customers to use and gain more information from after the event.
Listers’ events always seem to attract a large number of visitors and they always seem to put a smile on their customer’s faces. This has to be because of the outstanding efforts put in by everyone there at Listers, and I do mean everyone. All of Listers’ staff had been fully apprised of the event, the launch products and what they wanted to achieve. They all had a part to play in either serving customers or supporting those who did.
It may still be a difficult market but Listers certainly are not holding back on investing in their customers and helping them to get sales rather than their competitors. As Mark said, if you want to be a successful trade supplier… “You just can’t take customers for granted!”